THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 11/19/2014 | ‘Genius of Play’ Initiative Showcases Benefits of Play
Play isn’t just an after-school or weekend activity — it’s an important aspect of a healthy and well-rounded childhood, and should be a part of every kid’s day. To help educate parents and caregivers about the many benefits of play, the Toy Industry Association (TIA) has launched “The Genius of Play” initiative.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips The Wonderful Thing About Free Play (is Free Play is a Wonderful Thing!)
ToyInfo’s editorial team asked Claire Green, president of the Parents’ Choice Foundation, to share some thoughts on why free play is so important for kids and how parents can — and why they should — encourage it at home.
 

SEE WHO’S TALKING ABOUT PLAY:

The 13 Most Influential Toys of All TimeThe 13 Most Influential Toys of All Time

Courtesy of Time Magazine

The Four Stages of PlayThe Four Stages of Play

Courtesy of Mom It Forward

Holiday Toy Tips: The Critical Element Parents and Grandparents Always ForgetHoliday Toy Tips: The Critical Element Parents and Grandparents Always Forget

Courtesy of Forbes

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PLAY TIP OF THE DAY

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Play helps kids grow confidence.