THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 12/16/2014 | TIA Offers Tips for Family Fun and Safe Play this Holiday Season
As families gather together this holiday season, the Toy Industry Association (TIA) is reminding parents and caregivers about the benefits of engaging relatives of all ages in multi-generational play — as well as free toy safety resources available at www.ToyInfo.org.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips Discovering Museum Joys: Play is Our Brain’s Favorite Way of Learning
ToyInfo’s editorial team asked Scott Eberle, vice president for play studies at The Strong National Museum of Play, to share some thoughts on how museum visits can provide families with beneficial — and playful — experiences.
 

SEE WHO’S TALKING ABOUT PLAY:

How to Design Smart Toys for Creative KidsHow to Design Smart Toys for Creative Kids

Courtesy of The Huffington Post

Five Things Minecraft Teaches KidsFive Things Minecraft Teaches Kids

Courtesy of USA Today

9 Great Picks for Play Kitchen Toys9 Great Picks for Play Kitchen Toys

Courtesy of Baby Center

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PLAY TIP OF THE DAY

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Play helps kids grow confidence.