THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 2/13/2015 | Toy Industry “Oscars®” Recognize the Most Outstanding Toys and Games of the Year
Hundreds of global toy executives and guests gathered in New York City this evening to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips “Little Scientist” of the Future: Using Apps and Digital Toys to Discover and Explore with Your Kids
ToyInfo’s editorial team asked Tonda Bunge Sellers, president of Digital Kids Media, to share some advice on how to encourage children to discover and learn through apps and digital toys.
 

SEE WHO’S TALKING ABOUT PLAY:

The 7 Coolest Toys of Toy Fair 2015The 7 Coolest Toys of Toy Fair 2015

Courtesy of the Yahoo Tech

Fit Kids: New Tech Toys That get Children MovingFit Kids: New Tech Toys That get Children Moving

Courtesy of NY1

Top Travel Toys From New York Toy FairTop Travel Toys From New York Toy Fair

Courtesy of Fox News

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PLAY TIP OF THE DAY

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Play helps kids grow confidence.