THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 3/13/2015 | Spring into Fun! Outdoor Toys That Encourage Active and Creative Play
With the first day of spring just around the corner, the Toy Industry Association (TIA) has put together a list of active and creative outdoor toys and games that will help kids of all ages build their fitness levels, sharpen their skills, and exercise their imaginations – whether they’re playing in the backyard or the schoolyard.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips Is Your Media Choice Sending the Right Message?
ToyInfo’s editorial team asked Wendy Smolen, SVP of PlayScience and co-founder of Sandbox Summit — an idea forum that addresses how technology affects the ways kids play and learn — to share some of the latest information that came out of the Sandbox Summit@MIT event held in March 2015.
 
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PLAY TIP OF THE DAY

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Play helps kids grow confidence.