THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 3/13/2015 | Spring into Fun! Outdoor Toys That Encourage Active and Creative Play
With the first day of spring just around the corner, the Toy Industry Association (TIA) has put together a list of active and creative outdoor toys and games that will help kids of all ages build their fitness levels, sharpen their skills, and exercise their imaginations – whether they’re playing in the backyard or the schoolyard.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips Technology and Toys: Getting the Most Out of Educational Play
How do you know if a tech toy is educational? How much should kids engage in digital play? We spoke with Dr. Jody Sherman LeVos, Director of Learning at LeapFrog Enterprises — a company that creates kids’ tablets, reading systems and educational toys — to get her take on why play is a critical part of children’s education and what tips she has for parents.
 

SEE WHO’S TALKING ABOUT PLAY:

Let the Kids Learn Through PlayLet the Kids Learn Through Play

Courtesy of The New York Times

Iconic FAO Schwarz Toy Store is ClosingIconic FAO Schwarz Toy Store is Closing

Courtesy of Mashable

11 Best Toys to Get Kids Outside11 Best Toys to Get Kids Outside

Courtesy of the Citizen-Times

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PLAY TIP OF THE DAY

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Play helps kids grow confidence.