THE GENIUS OF PLAY
The Genius of Play initiative celebrates the many proven benefits of play … and encourages parents and caregivers to make play an important part of your child’s day!

All Toys.  All Play.  All the Time.

The Genius of Play and ToyInfo.org are brought to you by the Toy Industry Association (TIA), the not-for-profit group that represents more than 750 businesses involved in creating, producing and delivering toys and games for kids of all ages.

TOY NEWS: IN THE HEADLINES

Featured Story 12/16/2014 | TIA Offers Tips for Family Fun and Safe Play this Holiday Season
As families gather together this holiday season, the Toy Industry Association (TIA) is reminding parents and caregivers about the benefits of engaging relatives of all ages in multi-generational play — as well as free toy safety resources available at www.ToyInfo.org.
 

IN THE KNOW: EXPERT ADVICE

Expert Tips The Wonderful Thing About Free Play (is Free Play is a Wonderful Thing!)
ToyInfo’s editorial team asked Claire Green, president of the Parents’ Choice Foundation, to share some thoughts on why free play is so important for kids and how parents can — and why they should — encourage it at home.
 
Click to enlarge image

PLAY TIP OF THE DAY

Border
Adolescents who play sports are 8 times as likely to be active at age 24.