EDITORIAL CALENDAR
Throughout the year, TIA assists in promoting the products of its members to media and consumers. We follow an editorial calendar that highlights the changing seasons, major holidays, current toy trends, blockbuster licensing opportunities, and more.
To participate, please review the editorial calendar shown below, identify opportunities where you think there’s a good fit for your product and a particular theme, and e-mail product information (including price, age, brief description, and link to product website) to Jackie Retzer at TIA.
NOTES:
- TIA makes use of a wide range of formats for these promotional opportunities. In some cases we will request actual product, in other cases we may need only high-resolution images or product b-roll (sometimes even a commercial will work). When responding, please indicate what resources are available for TIA’s use.
- Physical samples will be requested only after the TIA team reviews the product information and decides that a video is being produced.
- Please make sure that ALL product nominated for a segment referenced below is available by the date referenced for that topic in the editorial calendar.
- Please check back often as opportunities may change or topics can be updated.
Product Info Due
|
Release Date
|
Topics
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Topic Notes
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|
Complete
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March 8
|
Oz The Great and Powerful
|
|
|
Complete
|
March 20
|
The Croods
|
|
|
Complete
|
March 22
|
Spring Break Time Out
|
24/7 play toys, on the go and multi function toys
|
|
Complete
|
March 29
|
Musical Toys
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|
|
Complete
|
April 3
|
G.I. Joe Retaliation
|
Licensed toys associated with the movie
|
|
Complete
|
April 4
|
Jurassic Park
|
Licensed toys associated with the movie
|
|
Complete
|
April 5
|
Dino-Mite!
|
Anything and everything dinosaur!
|
|
Complete
|
April 12
|
Construction Crazy!
|
Construction themed toys
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|
Complete
|
April 19
|
Earth Day
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Eco-Friendly, ‘Green’, environmental toys
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|
Complete
|
April 26
|
Things That Fly!
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Kites, planes, helicopters, etc.
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|
Complete
|
May 3
|
Iron Man 3
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Licensed toys associated with the movie
|
|
Complete
|
May 10
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Great for Family Play! (reference Mother’s Day, Father’s Day, Grandparent’s Day)
|
Family Games and Puzzles
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|
Complete
|
May 17
|
Scrub-A-Dub-Dub
|
Bath Toys
|
|
March 29
|
May 24
|
Epic The Movie
|
Licensed toys associated with the movie
|
|
March 29
|
May 31
|
At the Beach!
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Summer, outdoor toys
|
|
April 30
|
June 7
|
Tween and Teen Time!
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Toys marketed for teens and tweens
|
|
April 30
|
June 14
|
The Active Outdoors
|
Gardening, Fishing, Wildlife toys
|
|
April 30
|
June 21
|
Monsters University
|
Licensed toys associated with the movie
|
|
April 30
|
June 25
|
Despicable Me 2
|
Licensed toys associated with the movie
|
|
April 30
|
June 28
|
Lite-Up
|
Glow in the Dark, Toys that incorporate light
|
|
May 31
|
July 4
|
Made in the USA!
|
Toys that are made in the USA
|
|
May 31
|
July 5
|
The Lone Ranger
|
Licensed toys associated with the movie
|
|
May 31
|
July 12
|
Summer learning – having a blast
|
Educational toys, games, toys that incorporate characters from a summer reading list
|
|
May 31
|
July 19
|
Racin’ Time! (NASCAR-themed)
|
R/C, Rideons
|
|
May 31
|
July 25
|
“Christmas in July”
|
In connection with TIF, honoring companies who are dedicated to giving toys to children in need
|
|
June 28
|
August 2
|
The Smurfs 2
|
Licensed toys associated with the movie
|
|
June 28
|
August 9
|
Collection Craze
|
Collectibles
|
|
June 28
|
August 9
|
Collection Craze
|
High-end collectibles
|
|
June 28
|
August 16
|
Disney Planes
|
Licensed toys associated with the movie
|
|
June 28
|
August 23
|
Back to School Toys
|
Back to School Toys
|
|
June 28
|
August 30
|
Innovation Ready!
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Innovative toys, App-connected, Virtual/Augmented Reality
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