CARU UPDATE ON CHILD-DIRECTED ADVERTISING

Experts from the Children's Advertising Review Unit (CARU) (which is administered by the Council of Better Business Bureaus) explain how the advertising industry's self-regulatory body reviews and evaluates child-directed advertising in all media to help ensure accurate, responsible messaging to kids and the work that's underway to help assure their privacy online.

FOR MORE INFORMATION ABOUT CARU:

www.caru.org

• Consumer and industry access to CARU information
• Mechanism to voice concerns about children's advertising

carunews.blogspot.com

• Latest developments from CARU

CARU Guidelines

• The Children's Advertising Review Unit Self-Regulatory Program for Children's Advertising